Hook
Hook
Hook
Year
2019
For
Personal Practice
Role
Sole Designer
Daeki Shim (Advisor)
© Yuhao Chen
Typeface
Editorial
Motion
Hook - Typeface
Hook draws from forms that attract as much as they endanger, tracing the meeting point between softened curves and abrupt edges. Within the square constructions, recurring curves and angled intrusions set a controlled tension across the forms, accumulating into a distinct internal rhythm and establishing a balance defined through contrast rather than continuity.
Glyph Set
Hook is constructed from a customised module that combines a squared outline with internal spherical cuts, allowing recurring curves and angled intrusions to shape the glyphs. The set is built around a single series of characters — a–z applied across both upper and lower case — keeping the system deliberately compact. Numerals follow the same modular logic, extending the rhythm through 0–9.
A / a
B / b
C / c
D / d
E / e
F / f
G / g
H / h
I / i
J / j
K / k
L / l
M / m
N / n
O / o
P / p
Q / q
R / r
S / s
T / t
U / u
V / v
W / w
X / x
Y / y
Z / z
0
1
2
3
4
5
6
7
8
9
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